Privacy Policy

1. Introduction

Welcome to Outdoorithm, an online platform designed to help families from urban communities embrace the great outdoors and camping. Our mission is to make camping accessible, enjoyable, and rewarding for everyone, especially those who might not see themselves as campers.

Your privacy is important to us. This Privacy Policy outlines the types of information we collect, how we use it, and the steps we take to protect your personal information. By using our services and accessing www.outdoorithm.com, you agree to the collection and use of information in accordance with this policy.

We do not sell your personal information for money. We do use service providers, advertising partners, and analytics tools as described in this Privacy Policy; under some privacy laws, certain advertising-related disclosures may be considered a sale or sharing of personal information.

2. Information Collection and Use

We collect several different types of information for various purposes:

2.1 Personal Data

When you register for an account or participate in our community forums, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you ("Personal Data"). Personal Data may include, but is not limited to:

• Email address
• First name and last name
• Phone number
• Address, State, Province, ZIP/Postal code, City
• Race
• Gender
• Cookies and Usage Data

2.2 Usage Data

We may also collect information on how the Service is accessed and used ("Usage Data"). This Usage Data may include information such as your computer's Internet Protocol address (e.g., IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers, and other diagnostic data.

2.3 Campsite Availability Notification Information

When you opt into the campsite availability notifications:

• We will collect your mobile phone number for text message notifications or confirm your email address for email notifications.
• We will use your contact information solely for the purpose of sending you the availability notifications you have requested.
• We commit to not sharing your phone number or email address with third parties for marketing purposes.
• You can manage your notification preferences or opt out at any time by adjusting your user settings or following the opt-out instructions in the message.

2.4 SMS/Text Message Terms

By providing your phone number and opting into SMS notifications, you expressly consent to receive automated text messages from Outdoorithm regarding campsite availability alerts. Please review the following important information:

• Message Frequency: Message frequency varies based on your alert settings. You may receive multiple messages per day when campsites matching your criteria become available. Typically, users receive 0-10 messages per week depending on their alert configuration.
• Message and Data Rates: Message and data rates may apply. Check with your mobile carrier for details about your text messaging plan.
• How to Opt Out: You can stop receiving SMS notifications at any time by:
  • Replying STOP to any message you receive from us
  • Disabling SMS notifications in your account settings at outdoorithm.com/dashboard/notifications
  • Contacting us at info@outdoorithm.com
• Help: For help with SMS notifications, reply HELP to any message or contact info@outdoorithm.com.
• Carriers Supported: SMS notifications are supported on major U.S. carriers including AT&T, T-Mobile, Verizon, and others. Carrier support may vary.
• Not Required for Service: Consent to receive SMS notifications is not a condition of purchasing any goods or services from Outdoorithm. Our core service is free and accessible without SMS notifications.

Privacy: We will not sell, rent, or share your phone number with third parties for their marketing purposes. Your phone number is used solely for delivering campsite availability alerts that you have requested.

2.5 Google Sign-In Data

When you choose to sign in or register using Google Sign-In (OAuth), we receive and store the following information from your Google account:

• Email address: Used as your account identifier and for account-related communications
• Name: Used to personalize your experience on our platform
• Profile picture: Displayed on your account profile (optional)

How we use Google user data: The information received from Google is used solely for authentication and account creation purposes. We do not use Google user data for advertising, marketing to third parties, or any purpose unrelated to providing our camping and outdoor services.

Data retention: Google user data is retained for as long as your Outdoorithm account remains active. If you delete your account, all associated Google user data will be permanently deleted from our systems within 30 days.

Data deletion: You can delete your Google user data at any time by:

• Self-service deletion: Delete your account directly from your Account Profile settings (instant)
• Email request: Send a deletion request to info@outdoorithm.com
• Revoke access: Remove Outdoorithm's access through your Google Account permissions

Upon receiving a deletion request or account deletion, we will remove all Google user data from our active databases within 30 days. Backup copies may be retained for up to 90 days before being permanently purged.

3. Use of Data

Outdoorithm uses the collected data for various purposes:

• To provide and maintain our Service
• To notify you about changes to our Service
• To allow you to participate in interactive features of our Service when you choose to do so
• To provide customer support
• To gather analysis or valuable information so that we can improve our Service
• To monitor the usage of our Service
• To detect, prevent and address technical issues

Important: We do not sell your personal data for money. We may share data with trusted service providers who assist us in operating our website and serving you better (such as our hosting provider or email service), and with advertising and analytics partners as described in Sections 6 and 7. These partners are permitted to use personal data only for the purposes described in our agreements with them and their applicable privacy policies.

4. Data Protection

The security of your data is important to us but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

5. Data Retention and Deletion

We retain your personal data only for as long as necessary to provide you with our services and as described in this Privacy Policy.

5.1 Retention Periods

• Account data: Retained for as long as your account is active, plus 30 days after account deletion
• Google Sign-In data: Retained for as long as your account is active; deleted within 30 days of account deletion or revocation of access
• Usage data and analytics: Retained for up to 26 months for service improvement purposes
• Campsite alert preferences: Deleted immediately when you disable alerts or delete your account
• Communication records: Retained for up to 3 years for customer support and legal compliance

5.2 Your Deletion Rights

You have the right to delete your personal data at any time. To exercise this right:

• Self-service deletion (Recommended): Delete your account instantly from your Account Profile settings. This permanently removes all your data immediately.
• Email request: Send a deletion request to info@outdoorithm.com with the subject line "Data Deletion Request". Include the email address associated with your account. We will process email requests within 30 days.
• Revoke third-party access: For data shared via Google Sign-In, you can also revoke Outdoorithm's access through your Google Account permissions

5.3 What Happens After Deletion

When you delete your account:

• Self-service deletion: Your personal data, profile, alerts, favorites, trips, and uploaded photos are removed from our active databases immediately
• Email requests: Data is removed within 30 days of receiving the request
• Storage cleanup: Profile photos and uploaded images are deleted from our storage systems
• Backup copies are purged within 90 days of account deletion
• Order history: If you made purchases through our marketplace, your name and address are anonymized (replaced with "[DELETED]") but order totals and dates are retained for tax compliance purposes
• Subscription records: Payment records are anonymized but retained for Stripe reconciliation
• Some aggregated analytics data may be retained but cannot be linked back to you

6. Cookies

We use cookies and similar tracking technologies to track the activity on our Service and hold certain information. Cookies are files with small amounts of data that are stored on your device.

We use cookies for various purposes, including:

• To enable certain functions of the Service
• To provide analytics and improve our Service
• To store your preferences and settings
• To serve advertisements through third-party advertising partners (see Section 7.1 for details)

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

7. Third-Party Service Providers

We may employ third-party companies and individuals to facilitate our Service, to provide the Service on our behalf, to perform Service-related services, or to assist us in analyzing how our Service is used. These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

7.1 Advertising

CMI Marketing, Inc., d/b/a Raptive ("Raptive") is a service provider of this Site for the purposes of placing advertising on the Site, and Raptive will collect and use certain data for advertising purposes. To learn more about Raptive's data usage, click here. To exercise privacy rights related to Raptive advertising data, including opt-out rights where available, use the controls and instructions in Raptive's advertising privacy statement.

7.2 Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC, to help us understand how visitors use our website. Google Analytics collects information such as how often users visit our site, what pages they visit, and what other sites they used prior to coming to our site. We use this information to improve our website and your experience.

Google Analytics collects the IP address assigned to you on the date you visit our site, but not your name or other identifying information. Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit. Google's ability to use and share information collected by Google Analytics about your visits to our site is restricted by the Google Analytics Terms of Service and the Google Privacy Policy. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

7.3 Product Analytics (PostHog)

We use PostHog, a product analytics platform, to understand how users interact with our website features. PostHog collects usage data such as pages visited, features used, button clicks, and session duration. This data helps us improve our product and user experience. PostHog may use cookies or similar technologies to collect this information. For more information, visit the PostHog Privacy Policy.

7.4 Error Monitoring (Sentry)

We use Sentry, an error monitoring service, to identify and fix technical issues on our website. When an error occurs, Sentry may collect technical information such as your browser type, operating system, IP address, the page URL where the error occurred, and relevant application state. This data is used solely for diagnosing and resolving technical problems. For more information, visit the Sentry Privacy Policy.

7.5 Uptime Monitoring (Better Stack)

We use Better Stack to monitor the availability and performance of our website and services. Better Stack periodically checks that our services are online and functioning correctly. This monitoring does not collect personal data from users. For more information, visit the Better Stack Privacy Policy.

8. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.