Sell on Founders Market
Every product in Founders Market comes from someone we know personally. We use and vouch for everything we list. If you're building great outdoor gear, we'd love to hear from you.
Fair Terms, Real Support
15% Commission
Competitive rates on product sales. No listing, subscription, or setup fees.
Monthly Payouts
Get paid monthly via Stripe Connect. Fast, reliable transfers.
Secure Payments
Stripe handles all transactions. No payment hassles.
Community
Join a curated network of mission-aligned outdoor brands.
Built for Outdoor Entrepreneurs
Founders Market is designed to support independent outdoor entrepreneurs building great gear—with a special focus on founders underrepresented in the outdoor industry.
We welcome all outdoor gear makers who align with our mission to make the outdoors more accessible and inclusive for everyone.
What You'll Need
Personal Connection
We build relationships with every founder we work with
Valid Business
Registered business, LLC, or sole proprietorship
Quality Products
Products we can personally use and vouch for
Bank Account
For receiving monthly payouts via Stripe Connect
Shipping Ready
Ability to ship orders within 3-5 business days
Let's Connect
Tell us a bit about yourself and your products. We'll reach out to schedule a conversation.
How to Apply
Express Interest
Fill out our quick interest form so we can learn about you and your products
Have a Conversation
We'll reach out to chat and get to know you and your business
Get Your Invite
If we're a good fit, we'll send you an invitation code to apply
Complete Application
Create an account and submit your full vendor application
Review & Agreement
We'll review your application and send a vendor agreement via DocuSign for you to sign
Onboarding
Connect your bank account for monthly payouts and set up your storefront
Start Selling
List your products and reach our community of outdoor enthusiasts
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Frequently Asked Questions
Can I keep my existing website or online store?
Absolutely! Our marketplace is an additional sales channel, not a replacement for your existing store. You keep your website, domain, and any other platforms you use. We simply route orders to you for fulfillment.
How does the dropship model work?
You keep your inventory and ship orders directly to customers. When someone purchases your product on Founders Market, we send you the order details and shipping address. You package and ship the order within 3-5 business days and provide tracking info.
What's the commission rate?
We retain a 15% commission on the gross sale price of each completed order. There are no listing fees, subscription fees, setup fees, or monthly fees. You only pay when you make a sale.
When and how do I get paid?
Payouts are processed monthly through Stripe Connect. You'll receive your share (gross sales minus the 15% commission and payment processing fees) transferred directly to your bank account.
What are the ownership badges?
Ownership badges help customers discover and support businesses owned by underrepresented founders. You can self-certify badges like Black-Owned, Woman-Owned, Veteran-Owned, LGBTQ+-Owned, and more during onboarding. Each badge indicates at least 50% ownership.
What's the return policy?
Vendors must accept returns on unused products. Customers typically pay return shipping unless you choose to cover it. Refunds must be processed within 5 business days of receiving the returned item.
What products can I sell?
We focus on outdoor gear and equipment from founders we know and trust. Prohibited items include weapons, illegal substances, adult content, counterfeit goods, and uncertified safety equipment. Products must align with our outdoor mission.
Do I need product liability insurance?
Yes, vendors must maintain commercial general liability insurance appropriate for their industry, with Outdoorithm named as an additional insured.
How do I get started?
Fill out the interest form above with some info about your products. If we think it's a good fit, we'll send you an invitation code to complete your full vendor application. After reviewing your application, we'll send a vendor agreement via DocuSign for you to sign. Once the agreement is signed, you'll be approved and can start onboarding.
Can I cancel my vendor account?
Either party can terminate with 15 days written notice. You'll need to fulfill any outstanding orders, and we'll remove your listings within 7 days. Final earnings are reconciled in the next monthly payout.
Have more questions? Email us directly
Ready to connect?
We'd love to hear about your products and see if we're a good fit.